Why I Built WOW
"I went 30 years between catching my last salmon as a teenager and landing one again at 49. That fish meant everything."
I grew up fishing with my father and grandfather, and with my brother — it was never just about catching something. It was time spent together, lessons passed down, and a connection to the water that never really leaves you. I carried that love through 9½ years in the U.S. Army, and when I came home, life got busy the way it does. Decades went by.
Then last winter, my buddy Jason and I went crabbing together. We were tracking our pot locations in a spreadsheet — writing down GPS coordinates, soak times, buoy numbers — and I kept thinking: there has to be a better way to do this. That spreadsheet became the first version of WOW.
And then this past year, at 49 years old, I caught a salmon again. More than 30 years after the last one. I want to remember exactly where I was standing when that happened. I want to log the conditions, the gear, the spot. I built WOW so moments like that don't just live in your memory — they live on your map.
I'm also a father to a 12-year-old daughter with Down syndrome, and supporting the special needs community matters deeply to me. WOW is built to be simple enough for anyone to pick up and use, because the outdoors belongs to everyone.
This app was built by an outdoorsman, for outdoorsmen. Every feature exists because I needed it myself — or because someone like you asked for it. If you have ideas, I'm always listening.